Terms of service.
Last updated: 21 October 2026.
These terms govern your use of petboard, operated by Freaky Turtle Ltd, a UK limited company. We'll update the date above if these change, and flag anything material to you directly.
In one paragraph
You can use petboard on a monthly or annual plan, and new businesses get their first month free. You own your data, and we make it easy to take it with you when you leave. Online payments are collected by bank Direct Debit through GoCardless under your own GoCardless account. Petboard never holds your money. The all-in fee on online payments processed through the Pro tier is 2.4% + 20p, capped at £11 (excludes VAT). Everything else is straightforward.
Subscription & payment
Your free first month
- New businesses get their first month free, on Basic or Pro, monthly or annual.
- It's one free month per business. If the email address you sign up with has had a Petboard subscription before, there is no free month and billing starts straight away.
- You set up a Direct Debit for your Petboard plan when you sign up. Nothing is collected until your free month ends.
- Your free month starts when your Direct Debit is confirmed. It ends at the end of the same date in the following month: a free month that starts on 20 October ends at the end of 20 November. If it starts on the 29th, 30th or 31st of a month, it ends at the end of the 1st of the month after next instead.
- Your first payment is taken 3 working days after your free month ends, or 4 working days after if it ends on a weekend or a bank holiday. If that date falls on the 29th, 30th or 31st, it's taken on the 1st of the next month instead, or the next working day after the 1st. If you change plan late on your free month's last day, it can be a working day or so later than that. Working days are Monday to Friday, except bank holidays in England and Wales. The days between the end of your free month and your first payment are free too.
- On a monthly plan, you're then billed every month from the date of your first payment. On an annual plan, the full annual price is taken with your first payment, then once a year.
- The free month covers your plan's subscription price only. On Pro, the fee on online payments (see "Online payments" below) still applies to payments your customers make during the free month.
- We email you when your free month starts, with the date it ends and the date and amount of your first payment, and again 10 days before your free month ends.
- You can change plan at no charge from your account page at any time before your free month ends.
- If you cancel before your free month ends, you're never charged. Your account stays open until the date your first payment would have been taken, then closes.
- If you cancel or change plan after your free month ends, it works as it does later on (see "Renewals and plan changes" below). Your first payment may already be on its way to your bank. If you cancel, we stop it if we still can. If it's collected, your account stays open for the period it pays for, then closes.
- If the email we sent when your free month started gave you a date to cancel by, your first payment is taken on the date that email gave, or later if you changed plan, and you can change plan or cancel at no charge until 3 working days before it, which is never earlier than the date the email gave.
Renewals and plan changes
- Monthly plans renew monthly and can be cancelled at any time
- Annual plans run for one year and renew automatically; we email you 14 days before each renewal
- Upgrades take effect immediately (we prorate the difference)
- Downgrades take effect at the end of your current billing period
Your data
- You own your business data and your customers' personal data (you are the data controller for the latter)
- Petboard is the processor (see the Privacy notice for the detail)
- You can export everything at any time, in formats your accountant will accept
- If you leave, we delete your data 30 days after cancellation
Online payments
Online payments are collected by bank Direct Debit through GoCardless under your own connected GoCardless account, protected by the Direct Debit Guarantee. You connect GoCardless during onboarding; GoCardless pays you out directly on your normal payout schedule; Petboard collects its platform share as part of the bundled 2.4% + 20p fee on each payment.
Refunds, failed collections, and dispute handling are between you, your customer, and GoCardless. We surface the relevant tools in the admin portal but do not adjudicate disputes.
Acceptable use
Petboard is for legitimate cattery, kennel, and pet-boarding businesses. We reserve the right to suspend accounts engaged in fraudulent activity, abusive conduct toward customers, or any use that contravenes UK law.
Service level
We target 99.5% uptime. We will notify customers of planned maintenance ahead of time. In the event of unplanned downtime, the status page reflects current state and the changelog reflects what happened and what we've done about it.
Liability
To the maximum extent permitted by law, our liability for any claim arising from your use of petboard is limited to the fees you paid in the 12 months preceding the claim. Indirect or consequential losses are excluded.
Continuity
In the unlikely event Freaky Turtle Ltd winds down petboard as a product, we commit to 90 days notice and migration support. Your data export and the right to use that export do not depend on us being in business.
Governing law
These terms are governed by the laws of England & Wales, with the courts of England & Wales having exclusive jurisdiction.
Questions: hello@petboard.co.uk. Petboard is a trading name of Freaky Turtle Ltd, registered in England and Wales, company number 15100000. Registered office: Unit 13 Freeland Park, Wareham Road, Lytchett Matravers, Poole, BH16 6FA.